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The Marketing Platform That
Remembers Every Shopper

Pick the right customers, send something worth opening, and see exactly what it brought back. No juggling five different tools.

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CEP
Good evening, Alice
JourneyTemplateContact ListCreate Campaign
Marketing Performance
All CampaignsAll ChannelsLast 30 Days
Attributed RevenueLast 30 Days
$35.4Kfrom $5.4K spent
6 OctPeak 25 Oct · $2.9K
+8.4% on the previous period94% of $37.5K goal
Campaign ROI
5.5×from $5.4K campaign cost
6 OctNow · 5.5×
Revenue per $1 spent$6.5
Delivered
313,900
10,667 sends per day
+4.1%
Email Open Rate
31.0%
76,260 opened
+0.8 pt
Click Rate
3.3%
10,470 clicks
+0.3 pt
Orders from Campaigns
786
7.5% of clicks
Attributed Revenue vs. Campaign Cost
RevenueCampaign CostTarget Pace
$3K$2K$1K$0
6 Oct13 Oct20 Oct27 Oct3 Nov
Engagement Funnel
SentOrdered250,000480
Total sends0.2% of deliveredEmail7.5% of clickers
Delivered246,000
Reached inboxes98.4% delivery
Opened76,260
Drop-off 69.0%31.0% open rate
Clicked6,396
Drop-off 91.6%2.6% click rate
Ordered480
0.2% of delivered7.5% of clickers

Retail Marketing Shouldn't Need Five Tools and a Data Team.

Lists, emails, texts and results, all in one place.

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Start Simple. Send Today.

Pick a template, choose who gets it, and send.

Choose who gets it
Pick a template
Add their name and an offer
Welcome Email
Send test
Blocks
Text
Image
Button
Coupon
Urban Threads
Welcome, Priya
Here's 10% off your next visit.
10% OFF WELCOME10

Meet Customers Where They Already Are

Some customers live in their inbox. Others never leave WhatsApp. Reach them all from one place, with one customer list.

Explore Channels
Your weekend picks are here
Folded linen shirts
Shop Now
Opened 42% Clicked 9%

Emails

Room for the whole story: new collections, big launches, monthly newsletters. Branded emails that look great on any screen, with opens and clicks to show they're working.

UT Urban Threads
Hi Priya! Your birthday coupon for 15% off is waiting. Valid till Sunday 🎉
Shop Now Remind Me Later

WhatsApp

In India, Indonesia and Malaysia, WhatsApp is where people actually chat. Send offers, reminders and updates to customers who've said yes to hearing from you.

Flash sale! 30% off ends tonight. Shop now: urbnthr.ds/sale. Reply STOP to opt out
142 / 160 · 1 message

SMS & MMS

Short, sweet and read in seconds. As you type, you'll see how many messages it'll take. Add a picture with MMS when words aren't enough.

9:41
UT
Urban Threadsnow
Back in stock: the linen shirt you loved 👕

Push Notification

Got a shopping app? Tell users about flash sales, restocks and new arrivals the moment they happen.

Urban Threads
Linen Shirt₹1,899
Canvas Tote₹799
Total₹2,698
Paid via UPI
Come back this week · 10% off your next visit

E-receipts

Every shopper gets a receipt. Make it a reason to come back.

How CEP Works

Find them, reach them, and see what it earned.

Three steps in one place. Pick the right customers, send them something worth opening, then see the sales that followed.

01 · Identify

Find the Customers Who Matter Right Now

New shoppers, loyal regulars, or the ones drifting away. Pick the group that fits your message.

  • First-Time BuyersWelcome them properly, and turn one purchase into two.
  • Haven't Shopped LatelyRegulars who've gone quiet. A friendly nudge brings them back.
  • Your Best CustomersThe ones who shop often. Reward them first.
Audiences/First-Time Buyers
Where
First-time buyer
1,284customers in this group
PNPriya Nair1 order · Feb 18
ARAnanya Rao1 order · Mar 2
MLMarcus Lee1 order · Feb 27
Campaigns/Weekend Picks
Scheduled
AudienceFirst-Time Buyers · 1,284
MessageWeekend Picks email
SendSaturday, 9:00 AM
URBAN THREADSYour Weekend Picks Are HereHi {{first_name}}, these just landed.
10% OFFWEEKEND10
02 · Engage

Turn a Good Idea Into a Campaign

Pick who gets it, make it look great, and check it twice. No designer or developer needed.

  • Choose Who Gets ItUse a group you've already built, or make a new one in seconds.
  • Make It YoursStart from a template, then add their name and an offer.
  • Check Before You SendPreview it on phone and desktop, and send a test to yourself first.
03 · Measure

See What Every Campaign Brought Back

Opens and clicks are nice. Sales are better. See both, side by side.

  • Who Opened and ClickedSee who got it, who opened it, and who clicked.
  • Cost vs. SalesCompare what a campaign cost with the sales that followed.
  • What Worked BestSpot your top campaigns, and do more of what works.
Weekend Picks/Results
Sent1,284
Delivered1,262
Opened42%
Sales after sending₹482,000
Cost ₹24,000Sales ₹482,000

Campaigns That Bring Shoppers Back

Weekend sale? Diwali offer? New collection just landed? Send it in minutes.

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Campaigns
New campaign
AudienceFirst-time buyer · 1,284
Channel
Email
SendSaturday, 9:00 AM

Pick your customers, write your message, hit send. Or schedule it and get on with your day.

Drip Campaigns
A shopper smiling at a message on her phone at home
Welcome series
Welcome
Day 1
Styling tip
Day 3
A little offer
Day 7

Set it up once. Each message goes out right on time.

A/B Testing
Subject line test
“Your weekend picks are here”18% opens
“Psst… 20% off ends Sunday”26% opens
Winner
Sending winner to everyone else

Try a few subject lines on a small group. The winner goes to everyone.

Set It Up Once. Make It Look Like You.

Automate the moments that matter, and design every message without a designer.

See All Features
Welcome Birthday Win-Back Coupon Reminder
Birthday in 7 days
Email · Happy birthday, Priya 🎂
Wait 3 days
SMS · Your gift is waiting
Customer Journeys

New member, birthday, first purchase, coupon about to expire. Pick the moment, and the right message goes out on its own, even while you sleep.

Wait 3 days
Opened the email?
Yes
SMS · Your gift is waiting
No
WhatsApp · Did you miss this?
Wait, Check, Then Act

Give customers time to act, check what they did, and send each person down the right path. No code, no spreadsheets.

Issue coupon · BDAY15 · 15% off
Add 200 loyalty points
Coupons and Loyalty, Built In

Journeys can do more than send messages. Issue a coupon or add loyalty points at just the right step, using the programmes you already run.

Test runTest group · 5 team members
Email delivered
SMS delivered
Coupon issued
Switch On Journey
Test Before You Go Live

Send the whole journey to a small test group first. When everything looks right, switch it on.

Text
Image
Button
Offer
Hi {First Name},
Shop Now
Offer
Drag-and-Drop Email Editor

Drag, drop, done. Build emails from ready-made blocks, add each customer's name automatically, and save designs to reuse anytime.

Hi {First Name}! 👋 Your 15% off ends tonight.
Add image 68 / 160 · 1 message
Texts, Done Right

Write texts with emojis and personal touches, see the length as you type, and add a picture when you need one.

Built for business

Works with your systems.
Keeps every send safe.

Integrations

Connects to the systems
you already use

Bring in sales, customer and loyalty data from your POS, online store and apps, and send results back.

Explore integrations
POS
E-commerce
Loyalty
Customer database
API
Webhooks
CEP
POS
E-commerce
Loyalty
Customer database
API
Webhooks
CEP
Festive Sale
Waiting for approval
✓ Approved by Priya
Requested by Devon · 2 min ago
Approvals

Nothing goes out without a yes

Important campaigns wait for approval before they send.

FREQUENCY CAPMax 3 marketing messages per week
312 customers skipped this send
Sending limits

No one gets too many messages

Set limits across all campaigns, so customers stay happy.

Your preferences
Email offers
SMS offers
Birthday rewards
Consent

Every choice respected

Customers choose what they hear about, and CEP follows it.

Team
SSO enabled
PSPriya S.
Admin
DODevon O.
Marketer
AKAlice K.
Viewer
Security

The right access for everyone

Roles, permissions and single sign-on keep your workspace secure.

RETAIL GROWTH PLAYBOOKS

A Better Campaign Starts With a Better Retail Question.

Explore practical scenarios, from D2C repeat purchase to multi-store win-back.

What is happening? Which customers matter? What should the marketer do? How will we know it worked? Each playbook puts a business question beside an actionable CEP workflow.

Explore All Six Playbooks

D2C / eCommerce

Turn the first purchase into a second

For a growing D2C brand, the cost of acquiring a customer is only justified when the customer relationship creates enough long-term value.

Explore This Playbook →

D2C / Growing Retail

Make marketing spend work harder

Marketing budgets move quickly while the value of acquired customers develops over time.

Explore This Playbook →

Multi-Store / Omnichannel

Bring high-value customers back

A decline in visits can go unnoticed when transaction data and marketing execution operate separately.

Explore This Playbook →

India / Southeast Asia

Win the season with relevance

Retail peaks create urgency, high message volume and customer fatigue.

Explore This Playbook →

READY FOR THE NEXT STEP?

Make More of Every Customer Relationship.

Explore what CEP can do for your retail business today.

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Frequently Asked Questions

CEP is a retail-focused customer engagement platform for building audiences, creating campaigns and reviewing engagement results. Available capabilities depend on the current release and plan.

No. CEP is being positioned for growing D2C brands and small retailers as well as multi-store and omnichannel businesses.

The planned offer is a 14-day guided trial using a sample retail workspace. Trial availability and production-sending eligibility are subject to completed launch verification.

CEP is intended to be independently usable. Some advanced customer intelligence workflows can benefit from optional integrations and may require separate products or implementation.

Channel availability depends on country, connected provider and product release status. Review the current availability details for your selected market.

CEP supports an open integration approach. Named connectors and available integration methods are shown only after verification; some setups require implementation work.

CEP reports verified engagement metrics. Where relevant purchase and cost data are connected and the reporting methodology is supported, additional attribution and ROI measures may be available. We explain metric definitions and limitations.

CLV visibility depends on the available customer intelligence source and integration. We distinguish estimated customer value from realized revenue and campaign ROI.

IDEAL is an upcoming shared Retail Intelligence Engine designed to support evidence-based recommendations and governed business actions. It is not required to start using CEP.

Sending eligibility depends on consent, suppression, regional requirements, plan limits and verified sender setup. A stored contact is not automatically a marketable contact.

Plans combine a platform subscription, marketable-contact tier and included email volume. Additional messaging and services may carry separate charges; prices and taxes vary by region.

Request the current, approved security and data-processing materials from our team. We do not publish certifications or controls that have not been substantiated.