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Retailers can see a growing number of signals. The harder question is which ones matter, what action they justify, and how to determine whether that action helped.

Built for evidence before action

IDEAL is being developed to investigate retail opportunities using structured data, business rules and specialized language-model assistance, with supporting evidence for recommendations.

Evidence
Recommendation
Govern
Action
Outcome
  1. Evidence
  2. Recommendation
  3. Govern
  4. Action
  5. Outcome

Designed for controlled autonomy

An action should reflect its risk. Business policy, permissions and appropriate human approvals govern what may be executed. 

Learn through measured outcomes

The intended closed loop records recommendations, decisions, approvals, actions, results and feedback, with changes governed and evaluated.

RecommendationsDecisionsApprovalsActionsResultsFeedback
  1. 1Recommendations
  2. 2Decisions
  3. 3Approvals
  4. 4Actions
  5. 5Results
  6. 6Feedback

Beyond customer engagement

IDEAL is a shared retail intelligence capability. CEP is one potential execution application; the architecture is designed for additional retail workflows.

What comes first

CEP provides the immediate engagement experience. IDEAL follows closely behind, subject to the product roadmap and explicit production readiness gates.