The problem
Broad promotions can consume budget without changing useful customer behavior.
The signal
Available loyalty membership, campaign eligibility, coupon assignment and purchase behavior.
The action
Use supported promotions/coupon workflows to build a targeted member or retention campaign.
The measurement
Coupon assignment/redemption, loyalty engagement, incremental purchases where measurable and economic return.
A practical question
Which eligible members need a reason to return, and what offer makes sense?
Key terms
TermDefinitionCaveat
Campaign ROI
(Attributed incremental contribution minus campaign spend), divided by campaign spend, where incrementality is supported.
If only attributed sales are available, call it reported return, not ROI.
Retention
Customers active in a defined cohort at a later period, divided by the eligible original cohort.
The cohort and what counts as purchase activity must be clear.
Redemption rate
Definition to be supplied by Analytics.
The source documents name redemption as a measure but do not define it.
What IDEAL could add
Governed candidate action recommendations based on rule constraints and supporting evidence.
Register Interest in IDEAL